Care and Feeding of Your Heathen Pets

An enterprising atheist is offering a service that will care for the pets of Christians after they're called home in the rapture:

Many people in the U.S.—perhaps 20 million to 40 million—believe there will be a Second Coming in their lifetimes, followed by the Rapture .
In this event, they say, the righteous will be spirited away to a
better place while the godless remain on Earth. But what will become of
all the pets?

Bart Centre, 61, a retired retail executive in New Hampshire, says
many people are troubled by this question, and he wants to help. He
started a service called Eternal Earth-Bound Pets that promises to rescue and care for animals left behind by the saved.

Promoted on the Web as "the next best thing to pet salvation in a Post
Rapture World," the service has attracted more than 100 clients, who
pay $110 for a 10-year contract ($15 for each additional pet.) If the
Rapture happens in that time, the pets left behind will have homes—with
atheists. Centre has set up a national network of godless humans to
carry out the mission. "If you love your pets, I can't understand how
you could not consider this," he says.

Why don't these people just share the gospel with their pets so they won't be left behind?  Just kidding; we all know that dogs can't understand the salvation story, and cats are largely atheist Marxists.

I'm torn between admiration of this guy for taking advantage of a market opportunity and disappointment in my fellow Christians actually sending him money and making us all look like doofuses.